Google Ads – Remarketing/ Retargeting

Google Ads - Remarketing/ Retargeting

What is remarketing?

Remarketing is a targeting technique that allows you to show ads to people who have already visited your website or used your app. When you remarket to these audiences, you can remind them about your product or service, and encourage them to come back and take another action, such as making a purchase.

Remarketing is an effective way to reach people who are already interested in what you have to offer. By targeting your ads to these audiences, you can improve your click-through rate (CTR) and return on investment (ROI).

A Boutique in Dubai that also sells its products online can retarget a customer who’s already bought from his store in the past, he even has the option to target customer’s who came to the store to buy something but didn’t go ahead with the transaction. 

 

How does remarketing work?

Remarketing works by placing a piece of code on your website or app (called a “tag”) that collects information about the people who visit your site. This information is then used to show ads to these people as they browse the web or use other apps. The tag allows Google to show your ads to people who have visited your site or used your app, as they browse the web or use other apps.

What are the benefits of remarketing?

Remarketing is an effective way to reach people who are already interested in what you have to offer. By targeting your ads to these audiences, you can improve your click-through rate (CTR) and return on investment (ROI).

Remarketing can also help you:

  • Generate leads: Show your ads to people who have visited your site but haven’t taken the next step, such as filling out a form or making a purchase.
  • Increase brand awareness: Remind people about your brand and what you have to offer, even if they’re not actively looking for your product or service.
  • Boost sales: Encourage people who have visited your site but haven’t made a purchase to come back and buy something from you.

What are the different types of remarketing?

There are four different types of remarketing: standard, dynamic, video, and email.

  • Standard remarketing: Standard remarketing shows your ads to people who have visited your website or used your app. You can create standard remarketing lists in Google Ads and Analytics.
  • Dynamic remarketing: Dynamic remarketing shows ads that are personalized for each person, based on their past interactions with your business. For example, if someone looked at a pair of shoes on your website but didn’t buy them, you could show them an ad for that same pair of shoes. Dynamic remarketing is available for websites, apps, and videos.
  • Video remarketing: Video remarketing allows you to show ads to people who have watched one of your videos. You can create video remarketing lists in Google Ads and YouTube.
  • Email remarketing: Email remarketing allows you to show ads to people who have received (but not necessarily opened) one of your emails. You can create email remarketing lists in Google Ads.

 

The Benefits of Remarketing Customers through Google Ads:

There are many benefits to remarketing customers through Google Ads. Perhaps the most obvious benefit is that it allows you to keep your brand in front of past customers, which can increase the likelihood of them returning to your website or making a purchase.

Remarketing also allows you to target potential customers who have shown an interest in your products or services but haven’t made a purchase yet. By targeting these customers with relevant ads, you can encourage them to take the next step and convert into a paying customer.

Another benefit of remarketing is that it gives you the ability to track and measure your results. With Google Analytics, you can see how many people are being remarketed to, how many of them are clicking on your ads, and what the conversion rate is. This data can be used to improve your remarketing campaigns and make sure they are as effective as possible.

With the Growing Economy of Dubai and more firms entering the market on an everyday basis, it provides unique challenges and opportunities for business owners in Dubai. Effective Remarketing Campaigns can put you ahead of your competitors, so if you’re not already using remarketing as part of your Google Ads campaigns, now is the time to start.

How we at AdsDigital.agency help craft amazing Remarketing Campaigns specifically tailored to your business:

At AdsDigital.agency, we specialize in creating high-performing Google Ads campaigns that deliver results. We have a team of certified Google Ads experts who are experienced in all aspects of Google Ads, including remarketing. We’ve run tens of Remarketing Campaigns for our clients in Dubai and so we’re ready for whatever challenge you send our way.

When you work with us, we will create a customized remarketing campaign for your business that is designed to achieve your specific goals. We will also track and measure your results so that we can continuously optimize your campaign for maximum effectiveness. If you’re ready to take your Google Ads campaigns to the next level, contact us today. We’ll be happy to show you what we can do.

Adsdigital.agency is a Google Ads Agency that helps businesses achieve success through Google Ads. We have years of experience and a team of expert Google Ads professionals who work tirelessly to help each client succeed. Our unique approach is tailored specifically for each business, and we take pride in our ability to bring success through Google Ads. Our clients come from the heart of the UAE i.e., Dubai and GCC, but we also have clients from all around the world. We’ve worked with big names like Nissan, GEMS, Gulf News and many more – if they trust us, you can too!

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
  • Attributes
  • Custom attributes
  • Custom fields
Click outside to hide the compare bar
Compare
Call Now Button