Ahmer here, ready to help guide you through the sea of Google Ads certifications and make sure you pick the right one for you. Whether it’s a basic certification or something more advanced, there are plenty of options that can help you increase your knowledge and skills in advertising on Google. Let’s dive in!

The Google Ads Certification Program is designed to recognize individuals who demonstrate proficiency in online advertising. With numerous certifications available, ranging from beginner-level to advanced, you can choose the right one for your current level of knowledge and experience.

The Basics of Google Ads

For those just starting, there’s the basic knowledge that you need to start with, which offers an introduction to the basics of online advertising and covers topics such as campaign setup, targeting options, ad formats, bidding strategies, and reporting. It’s a great way to learn the fundamentals of online advertising before moving on to more advanced certifications.

These simple basic videos are ideal for students and those just starting in the advertising space who want to get a better understanding of how Google Ads works. It will provide them with the foundation they need to create and manage successful campaigns, and can help them increase their chances of getting hired by employers looking for experienced Google Ads professionals. Of course, you can just start with a certification directly from Google but that won’t provide you with a lot of value if you’re not sure about the basics.

Learning the fundamentals is also beneficial for experienced marketers who want to refresh their knowledge and stay up-to-date with the latest features and best practices. It can help them gain a better understanding of the complex Google Ads ecosystem and make sure they’re using the platform to its full potential. By watching and implementing these basics, they can demonstrate to employers their expertise in the field.

Here’s a link for an in-depth basic guide for people new to Google Ads, we’re linking to Corey from Surfside PPC; a well-known and trusted expert in the world of Google Ads:

The Google Search Certification

Moving up from the basics, there’s the Google Search Certification. This certification is designed for those who want to become more familiar with how search ads work, as well as best practices for creating and optimizing campaigns. It covers topics such as keyword research, ad creation and targeting, writing effective ad copy, and campaign management.

The Google Search Certification also provides a deeper dive into the world of search ads, with content on advanced topics like remarketing and conversion tracking. It’s ideal for those who want to take their knowledge of search advertising a step further and demonstrate mastery in the field.

The Google Search Certification Badge is a great way to demonstrate your expertise and skills in search advertising. It showcases that you have an understanding of the nuances of search ads and can create, manage, and optimize successful campaigns. This badge is particularly useful for those who are looking to advance their career or apply for specialist roles within an organization. It shows employers that you have a deep understanding of the principles and concepts behind successful search campaigns. Here’s what a hard-earned Google Search Certificate will look like:

Click here to access the Google Ads Search Certification

The Google Display Certification

For those who want to take their digital marketing knowledge even further, there’s the Google Display Certification. This certification is designed for experienced marketers who want to learn how to use display campaigns and advanced targeting strategies. It covers topics such as creating effective ads and selecting relevant targets, the types of Display Ads, audiences and how each type of audience may respond to each of the Ads.

The Google Display Certification is best suited for those who want to become experts in display advertising and make sure their campaigns are reaching the right audience. It can be especially useful for those who are looking to apply for jobs in specialized fields or roles that require a deep understanding of display ads.

The Google Display Certification Badge is a great way to demonstrate your skills and expertise in display advertising. It showcases that you have a deep understanding of display ads and can create, manage, and optimize successful campaigns. This badge is particularly useful for those who are looking to advance their career or apply for specialist roles within an organization. It shows employers that you have a deep understanding of the principles and concepts behind successful display campaigns. Here’s what a hard-earned Google Display Certificate will look like:

Click here to access the Google Ads Display Certification.

The Google Video Certification

Earning the Google Video Ads Certification Badge is an incredible way to show your mastery in creating top-notch video advertising campaigns. This certification has been designed for enthusiastic marketers and advertisers who are eager to master different types of YouTube Ads, targeting options, best practices, the use of creatives, diverse audiences, and much more.

Getting the Google Video Ads Certification Badge is a much-desired credential that proves your mastery in managing and optimizing video campaigns. With this certification, you can exhibit to prospective employers or clients that you have the right skills to create successful campaigns with clear results. This prestigious accreditation has the potential to significantly enhance your career prospects or provide specialized roles in organizations. Acquiring this certification will allow you to make an extraordinary difference in your company and excel in the world of marketing. So don’t hesitate, take action now and start unleashing your potential. Here’s a sample of what the valuable YouTube Ads certificate looks like:

Click here to access the Google Ads Video Certification inside Skillshop.

The Google Ads Apps Certification

Google Apps Certification is a way to demonstrate proficiency in using Google’s cloud-based tools for workplace activities. It is an accreditation offered by Google to individuals who have shown mastery of the basic and advanced aspects of Google Apps. This certification can be beneficial for those looking to showcase their skills in using Google’s suite of products, such as Gmail, Maps, and more.

The value of obtaining a Google Apps Certification lies in its ability to prove one’s knowledge and expertise in the use of these tools. With this certification, employers will know that you are capable of completing common workplace tasks with ease and efficiency. Additionally, having this certification may open up new job opportunities or promotions within your current company.

Those who might pursue a Google Apps Certification include digital marketers, app growth marketers, educators, students, and professionals looking to expand their knowledge base and gain an edge over the competition. The certification process involves taking online courses and passing exams that test your ability to use the various applications within the Google Suite. Once you have completed all requirements for the certification program, you will receive a certificate from Google that proves your proficiency in using these tools.

Overall, obtaining a Google Apps Certification is an excellent way to demonstrate your skillset and increase your marketability as a professional. It can open up new job opportunities or promotions within your current company while also giving you the confidence that comes with knowing that you are proficient in using these powerful tools. Here’s how a hard earned Google Apps Certificate looks like:

Click here to access the Google Ads App Certification inside Skillshop.

Shopping Ads Certification

Are you looking to up your game in creating effective Shopping Ads campaigns? We’ve got the golden ticket for you: Google’s Shopping Ads Certification Badge. This cert is perfect for experienced marketers, advertisers, and e-commerce pros who want to hone their skills with various types of Shopping Ads, targeting options, best practices, creatives and more.

The badge is your golden ticket to boosting career opportunities and making sure your campaigns are reaching the right people. It’s also a great way to prove that you’ve got what it takes in managing and optimizing shopping campaigns, which will give you an edge when applying for jobs or specialist roles. Achieving this cert is not only a significant accomplishment, but it’ll also instill trust in potential employers and clients that you can get the job done. Now go show them what you’re made of!

Here’s what a valuable Shopping Ads certificate may look like:

Click here to access Google Shopping Ads Certification inside Skillshop.

Google Ads Measurement Certification:

Google Ads Measurement Certification is a program offered by Google to demonstrate an individual’s ability to measure and optimize digital ad performance. It helps users understand the fundamentals of Google Ads and learn how to set up campaigns, track performance, analyze data and create reports on campaign performance. Benefits include gaining a better understanding of campaign performance, making informed decisions about campaigns and ROI, as well as access to exclusive resources from Google Ads experts.

Google Ads Creative Certification:

Google Ads Creative Certification is a professional accreditation offered by Google to demonstrate proficiency in creating effective ads for video, display, app and search campaigns. Benefits include recognition from Google as an expert, increased credibility, access to exclusive resources and discounts on Google Ads products and services. Certified users can learn at their own pace and get Google certified along the way.

Grow Offline Sales Certification:

Are you looking to grow your business offline? Google’s Grow Offline Sales Certification is the perfect way to start. Learn how to use Google Ads to drive in-store traffic and sales, create effective campaigns, and optimize performance with step-by-step guidance from Google Ads experts. Get the knowledge you need to reach more customers and increase your offline sales.

So, if you’re looking to gain a competitive edge in the Google Ads marketing world, these certifications will give you the tools and knowledge to do just that. With the help of these courses, you’ll be able to take your advertising campaigns to the next level and prove your proficiency in using everything from Shopping Ads to Grow Offline Sales. So, what are you waiting for? Get started on your Google Ads certifications today and show your employers just how much of an expert you really are.