Google Ads for Real Estate

Google Ads for Real Estate Agencies, Property Developers, and Realtors

Real Estate Businesses using Google Ads are already two steps ahead of the competition, 5.4 billion searches on Google every day and that guarantees an amazing level of exposure for your business. Generally speaking, the Google’s Ad Formats really suit a Real Estate Business as serious property buyers will always rely on Google’s expertise to show them the best Real Estate opportunities in Dubai, GCC or anywhere else they reside in the Gulf.

With so much competition out there, you really need somebody’s hand to hold in this market and what hand to better hold than our hand. Below we’ll discuss in brief detail how we’d create tailor made Google Ads for your company:

Website Changes

During our initial meeting we would look at your website and tell you things that you may need to better in order to improve the customer experience, that could include the website’s loading speed, the usage of high-quality videos and images along with clear Call to Action and Contact Information. After confirming our changes and your website being in tip top changes, we’d be ready to rock and roll with Google Ads.


The best Ads to run for Real Estate are Search and Display Ads. To run these Ads properly we’d need a serious bunch of keywords, keywords that actually mean business, are specific enough for your market segment and are not too broad as to avoid your Ad Budget running out quickly. During our meetings, we’d frequently ask you to give us some powerful keywords that we can base the rest of the keywords after. Serious analysis and study would be done for these keywords including the usage of the most used Keyword Tools like the Google Keyword Planner and Google Suggest. After we are done with setting up keywords that appeal to your audiences and are actually searched frequently, we’d move on.

Ad Copy

After we are done with the Keywords, we’d move on to the more technical stuff that our Experts here are patiently waiting for. After the set-up of the campaign, we make Ads, Ads are essentially what your potential customers would see when they search for one of your Keywords. We would also ask you to give us some High-Quality pictures and Videos along with some taglines and your business motto, through which our Ad Copy Writers will write compelling Ad Copy to show your business among the top search results. While utilizing your keywords we will include creative and helpful headlines that would compel prospects to click even further. To supplement the Ad, we are also going to add Sitelink and Callout Extensions, these are words and phrases that you see below your Ad. We will make sure to add your USPs and other important information like Price and Location of your business and about your website.

Landing Page Optimization

We will make sure that we optimize your landing page in a way that maximizes your conversions. Each unique and will have different landing pages within your Real Estate Website. This will give the prospect what they came for giving you a better chance to convert your lead.

Location Targeting

We will keep checks on the Locations and places where the clicks and prospects are coming from and whether that location is actually critical or important to you. This would give us a better idea of what places to target and look for in the future and what places to leave out. The pinpoint targeting for Google allows for specific targeting within countries, states, cities, counties, neighborhoods and towns.

This is all the technical aspect of Google Ads but do they really even work for the Real Estate Industry? Well, here is a shout:

78% of Real Estate Searches begin with a simple query on Search Engine and Google accounts for around 75% of that traffic. That said, 6 out of 10 people looking to deal or buy a property actually go out looking at Google.

Google’s Real Estate Searches are Skyrocketing and much of that credit goes to Google’s ability to locate consumers and put the right Ad Infront of them at the right time.

Along with that, the options you get as an advertiser are a plenty allowing for better chances to be seen like testing out different Ads at one time, evaluating each Ad’s effectiveness and only paying for what works. The use of Interactive images and videos allow you to better highlight different properties, the option to track leads in real times and to easily target specific demographics and audiences.

I’m sure if you’re reading this far, you’re all but intrigued, Google Ads hold immense potential for Real Estate Companies in Dubai, GCC and around the world. What are you waiting for then? Head to our Contact Us Page and let’s talk! See you then.

Clients we’ve worked with

  • Select Group – Dubai Marina | Based in Dubai, the United Arab Emirates, Select Group is an award-winning real estate development and investment firm specialising in a selection of verticals including real estate development, investments, hospitality, and retail. Established in 2002, Select Group has successfully delivered numerous premium residential, commercial and mixed-use developments in waterfront communities across the United Arab Emirates and Europe. The Group’s flagship developments include The Residences at Marina Gate, Studio One, No.9, The Torch, and the most recent projects under development such as Six Senses Residences The Palm, Dubai, master waterfront development Peninsula and 98 Baker street in London. 
  • Deluxe Holiday Homes | Award-winning, DTCM-licensed Holiday Home Company in UAE. With a handpicked collection of our properties, our guests will enjoy boutique and authentic experiences and live in real homes like locals, while enjoying housekeeping and concierge services like in a luxurious hotel. All our holiday homes offer a stylish living experience and an excellent value.
  • West Gate Dubai – West Gate Real Estate is a professional real estate brokerage agency located in Dubai. Established in 2005, the company helped customers from over 100+ countries to find their dream properties for sale or for rent in Dubai, and Landlords and Property owners to let or sell their apartments and villas with ease.
  • | One-stop destination where you can find fully furnished serviced apartments and book luxury serviced accommodation for long, mid-term and short corporate and non-corporate stays. We have selection of four and five star luxury apartments, fully furnished and serviced (with housekeeping, amenities, room service, utilities and many other services inclusive) available for monthly and yearly rent in Dubai Marina, Jumeirah Lake Towers, Palm Jumeirah, Jumeirah Beach Residence, Al Barsha, Tecom (Barsha Heights), Sheikh Zayed Rd, Business Bay, Bluewaters Island, DIFC, Downtown Burj Khalifa, and many other locations. is a Google Ads agency that helps businesses achieve success through Google Ads. We have years of experience and a team of expert Google Ads professionals who work tirelessly to help each client succeed. Our unique approach is tailored specifically for each business, and we take pride in our ability to bring success through Google Ads. Our clients come from the UAE and GCC, but we also have clients from all around the world. We’ve worked with big names like Nissan, GEMS, Gulf News and many more – if they trust us, you can too!

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