Conducting effective keyword research is essential to creating a successful Google Ads campaign. This applies especially in the real estate market of Dubai, which is highly competitive and fast-moving. To make sure your ads stand out from the pack, you’ll need to think carefully about which keywords will be most effective in driving traffic to your website.

Crafting an Effective Keyword List for Google Ads in Dubai Real Estate Market

As any real estate business or agent in Dubai knows, an effective Google Ads campaign is essential for maximizing the reach of your business. To ensure you’re getting the most bang for your buck, it’s important to do keyword research – and have a well-thought-out plan – before launching your ads. In this article, we’ll provide key tips, best practices, keywords that work, how to implement them, see what your competitors are doing, tell you all about negative keywords, and much, much more for successful keyword research in the Dubai real estate market. Read on to learn more!

What is Keyword Research?

Google Ads Keyword Research is an essential process for creating successful campaigns. It helps you determine which keywords are worth investing in, so your ads can reach potential customers who are interested in what you have to offer. By researching relevant keywords, you can ensure that your ads get maximum exposure and reach the right people at the right time. This is key to achieving success in the competitive real estate market in Dubai.

Why is it Important in the Dubai Real Estate Market?

Keyword research is an important part of marketing in the Dubai real estate market, as it helps businesses to identify which words and phrases are most often used by potential customers when searching for properties. By understanding which keywords are being used by potential customers in their searches, businesses can ensure they are creating content that is relevant and engaging. This helps them to stand out from the competition and attract more leads. Furthermore, using keyword research can help businesses identify new opportunities for growth in the Dubai real estate market.

How do you conduct effective Keyword Research?

If you want to be successful with your real estate business in Dubai, keyword research is essential. The right keywords can help you connect with potential customers and grow your business. But how do you conduct effective keyword research?

Several tools can help you with your keyword research, we are going to list the best of them all:

Google Suggest/Autocomplete

When you start typing into Google, it shows you recommendations based on popular searches, it is called Google Suggest. It is a great tool for keyword research as it provides you with a list of suggested keywords based on what you have already typed into the search bar. This is a great way to generate new ideas for keywords that you may not have thought of before. For example, if you type “real estate” into the Google search bar, it will suggest additional keywords such as “real estate in Dubai”, “Dubai real estate market” and “luxury real estate Dubai”. This can help you to narrow down the search and come up with more specific keyword ideas.

Uber Suggest

Uber Suggest is another great tool for keyword research. It allows you to search for keywords related to your real estate business in Dubai and then provides a list of suggestions based on the words that you have already typed. For example, if you type “luxury real estate” into Uber Suggest, it will suggest additional keywords such as “luxury homes in Dubai”, “luxury villas in Dubai” and “luxury apartments in Dubai”. It will also show their search volume, insane metrics, and details.

Google Keyword Planner

Google Keyword Planner also offers suggestions for related keywords that you may not have thought of before. This can help you expand your reach and find new opportunities to target potential customers. Additionally, it provides insights into the trends of certain keywords over time, allowing you to adjust your strategy accordingly. It provides data on the monthly search volume, competition level, and cost-per-click of each keyword. With this information, you can make informed decisions about which keywords to target in your campaigns. The actual accuracy of this tool will depend on whether you have an active payment method set up on your Google Ads account.

For example, if you type “real estate in Dubai” into the Google Keyword Planner, it will suggest additional keywords such as “Dubai property market”, “apartments for rent in Dubai” and “houses for sale in Dubai”.

KeywordTool.io

KeywordTool.io is a free keyword research tool that helps you find long-tail keywords related to your search query. It can be used for SEO and PPC keyword research, and it provides up to 1,000s of long-tail keywords in seconds. KeywordTool.io also shows the estimated search volume for each keyword, as well as the competition level (low, medium, or high). Additionally, it can provide related searches and questions for further analysis. With this information, you can optimize your content for better visibility in search engine results pages (SERPs).

For example, if you type “luxury real estate Dubai” into KeywordTool.io, it will suggest additional keywords such as “luxury homes in Dubai Marina”, “Apartments for rent in Downtown Dubai” and “Houses for sale in Palm Jumeirah”.

How to start grouping your keywords?

When it comes to grouping your keywords, there are multiple strategies you can employ. One of the most effective methods is to group them according to property types, whether for sale or rent, and then by location. For example, we may consider creating a hierarchy first where we divide the property by type (residential or commercial), then by property type like villas, apartments, offices, etc., then by for sale or for rent. It can further be divided into cities like Dubai, and Abu Dhabi, and then the areas within a city like Dubai Marina, Downtown Dubai, Business Bay, and so on. The following would give you a better picture:

In the above-mentioned example, we have divided ‘Residential’ property into Villas, then for Sale/for Rent, and then divided into 3 main areas i.e., Dubai, Mirdif, and Arabian Ranches.

You can also group them according to pricing categories – luxury, mid-range, and budget.

By grouping your keywords according to property types, whether for sale or rent, and by location, you can easily monitor the performance of each group and make better-informed decisions about which keywords to target in your campaigns. This approach also allows you to create more targeted ads, resulting in higher engagement and a better ROI. Use keyword research tools (mentioned above) to help you identify the best keywords for your search query and optimize your content accordingly. With this method, you can make sure that each keyword group is performing optimally, so you can get the most out of your campaigns.

Negative Keywords

When setting up campaigns in Google Ads, it is important to use negative keywords. These help you ensure that your ads are only triggered by relevant searches and don’t appear in response to unrelated topics. To do this, you should add words or phrases which represent non-related products or services to each of your campaigns. This will prevent your ads from appearing when these words or phrases are used in a search query and will make your content more targeted and relevant.

For example, if you’re just selling properties, then you may consider having the following keywords:

• rent
• rental
• renting
• hire

Or when you’re selling luxury properties, the following keywords can be considered as negative:

• cheap
• budget
• cheapest etc.

When it comes to analyzing and identifying negative keywords for your business, you should keep an eye on your Search Term Reports. Check which keywords are bringing you wasteful clicks, affecting your quality score, wasting money and ultimately damaging your campaign. You can then add these as negative keywords. Additionally, you may also wish to specify areas that are unrelated to the location of your properties – for example, if you’re selling villas in Dubai Marina, you could use other areas as negative keywords. Utilizing keyword research tools can also help you find the best keywords for your search query. Doing so will enable you to optimize your campaigns and get the most out of them.

Keyword Match Types

When setting up campaigns in Google Ads, it is important to understand how keyword match types work. Different matching options allow you to control which search terms trigger your ads and can be used to help maximize the effectiveness of your campaigns.

The four different types of keyword matches available are Broad, Phrase, Exact, and Negative. Broad match is the most general, and your ad will appear for any search term that includes all or some of your keywords in any order. Phrase match means that your ad would be triggered by searches including all of your keywords in the same order. Exact matches are the most specific – only triggering when a search query contains each of your exact keywords, in the same order. Finally, Negative Match will stop your ad from appearing when certain words or phrases are used in a search query.

Using different keyword match types can help you target relevant searches more effectively and improve your campaign performance. With the right combination of keyword matches matched with negative keywords, you can ensure that your ads only appear for searches that are related to what you are offering. Taking the time to research and experiment with different combinations of keyword matches can help you maximize the value of your Google Ads campaigns.

How does the size of your company influence your choice of Keyword Match Type?

For companies with tight budgets, an exact match can be the best choice because it ensures that your ads are only triggered when the exact search query matches your keyword exactly. This type of match is extremely targeted and can save you money by avoiding unnecessary clicks from unrelated terms. Additionally, exact match keywords tend to yield higher click-through rates than broad match because they are more relevant to the searcher’s queries.

However, if your budget is more flexible, you may want to opt for a phrase match instead. This match type triggers ads when the search query includes all of your keywords in the same order. It’s also slightly less restrictive than an exact match and can help capture additional relevant searches that don’t use your specific keyword phrases. Using a combination of exact and phrase match types can be a great way to get the best of both worlds. No matter what size your company is, using keyword research tools to identify the most relevant keywords for your business is essential.

For companies with deeper advertising budgets, a broad match is often the best choice. Broad matching allows your ads to appear for any search query that contains all or some of your keywords in any order. This gives you maximum exposure and helps capture a wide range of potentially relevant searches. However, this type of match type can also lead to more wasteful clicks, so it is important to monitor your campaigns closely and adjust your keyword match types as needed. Additionally, using negative keywords can help you further refine your targeting to avoid unqualified clicks.

Overall, there is no one-size-fits-all solution when it comes to keyword matches for Google Ads campaigns – the best approach will depend on the size and budget of your company as well as the specific goals for each campaign. Taking the time to research and experiment with different combinations of keyword matches can help you maximize the value of your campaigns and ensure that you are getting the most out of every dollar spent.

Summary

• Google Suggest: provides a list of suggested keywords based on what you have already typed into the search bar
• Uber Suggest: helps to search for keywords related to your real estate business in Dubai, and then provides a list of suggestions based on the words that you have already typed.
• Google Keyword Planner: offers insights into the trends of certain keywords over time and provides data on the monthly search volume, competition level and cost-per-click of each keyword
• KeywordTool.io: helps you find long-tail keywords related to your search query and shows the estimated search volume for each keyword, as well as the competition level.
• Group your keywords according to property types, whether for sale or rent and by location
• Group them according to pricing categories – luxury, mid-range and budget
• Monitor the performance of each group and make better-informed decisions
• Create more targeted ads, resulting in higher engagement and a better ROI.
• Different keyword match types can help improve campaign performance
• Exact matches are the most specific and tend to yield higher click-through rates
• Companies with tight budgets may opt for exact matches to avoid wasteful clicks
• Phrase matches trigger ads when a search query includes all keywords in the same order
• Broad matches appear for any search query containing all or some of your keywords
• Use keyword research tools to identify the most relevant keywords for business
• Monitor campaigns closely and adjust keyword match types as needed
• Using negative keywords can help refine targeting to avoid unqualified clicks
• Experiment with different combinations of keyword matches to maximize the value of campaigns
• Take time to research and experiment with keyword matches to get the most out of every dollar spent.

As we’ve seen, finding the right real estate keywords for Google Ads in Dubai can be quite complex. With so many words to choose from and a limited budget, it can be challenging for you to narrow it down. But as long as you are patient, use your research skills and stick to a plan of action, there should be no problem in finding the best keyword mix for your next Google Ads campaign.

Remember that there is no “one size fits all” when it comes to keywords, so the most important thing is to make sure that the words used by you reflect your business brand and goals. By taking into account factors such as competition level, budget constraints, target audience and industry-specific terms, you should have all the tools necessary to run an effective Google Ads campaign in Dubai.

Real estate is a competitive field here in Dubai and by utilizing proper keywords with your Google Ads campaigns; you have a great chance at standing out from the crowd! So why not try putting some of our suggestions into practice? With just a bit of time and effort on your end, you will have smarter ads that quickly climb up search engine rankings — earning more visibility and potentially more leads or customers in the process. Get started today! And if you need help along the way – As a Google Ads Agency, we specialize in Google Ads for Real Estate – contact us for advice on implementation or strategy execution.