Ad Assets (formerly known as Ad Extensions) are a powerful tool that can be used to help businesses boost their Google Ads performance. With so many different types of Ad Assets available, it can be difficult to know which ones are most important for your campaign and how best to utilize them. In this blog post, we will be exploring how Ad Assets can help improve your performance in Dubai. By understanding what Ad Assets are, how to use them and which ones are the most beneficial for your campaign, you will be able to get the most out of your Google Ads performance. We’ll discuss the most used Ad Assets, their use cases and we’ll show you examples of how they look when they go live.

The Importance of Ad Assets in Google Ads

Ad Assets are a powerful tool that can be used to increase the visibility of your listings and drive more clicks. Ad Assets are clickable links or additional pieces of information that are placed on your ad, such as location details, contact information, or product reviews. They can also be used to enhance the look and feel of ads, making them more attractive and stand out among competitors. Ad Assets can increase visibility in search engine result pages (SERPs) and have been known to improve click-through rates by up to 20%, giving your ads an edge over competitors. Additionally, using Ad Assets can help reduce cost-per-click (CPC) by increasing ad relevance, which in turn can improve your Quality Score and lower costs. Ad Assets can be used at the campaign, ad group, or account levels. It is important to understand which Ad Assets are most suitable for your campaign and how to use them. Below we’ll discuss the most widely used Ad Assets in Google Ads.

Location Assets

Location Assets allow businesses to incorporate location information into their ads, making them easier for customers to find. With Location Assets, your ad can display your address, a map of your location, and the distance to your business. This helps customers find your store more easily, as they can click on the location directly from your ad. Location Assets also include a phone number or call button so customers can easily contact your business. Additionally, users are directed to a Location page, which contains all of the most important business information in one place. By setting up location assets, businesses can gain greater visibility and drive more customers to their stores.

For example, an auto repair shop in Dubai may choose to set up a Location Extension. The ad could display the address of their shop, as well as a map of their location, along with the distance from customers. Customers can then click or tap on the Location Extension and be directed to the shop’s Location page, which includes more details like opening hours and a contact phone number. This makes it easier for potential customers to find the shop and get in touch with the business. Location Assets can be a great way to increase visibility and gain more customers for any type of business. This is what a Google Ad with Location Assets looks like:

Call Assets

Call Assets allow businesses to showcase their phone numbers with their ads, making it easier for customers to contact them. Call assets let you add phone numbers to your ads, significantly increasing click through rates. When the call asset is triggered, customers can tap or click the button to call your business directly, or they can go to your website. This not only increases customer engagement with your ads but also gives you more chances to get and track valuable conversions.

For example, a restaurant owner could set up a Call Extension to make it easier for customers to contact them. This way, when customers see the ad, they can either click on the phone number to call directly or go to the restaurant’s website for more information. By adding Call Assets, customers can easily contact the business and get help quickly. This helps increase customer satisfaction and drives more conversions for the restaurant owner. This is what a Google Ad with Call Assets looks like:

Sitelink Assets

Sitelink Assets are a great way to increase the visibility of your Google Ads. They allow you to add additional links to your ad, taking potential customers to specific pages on your website such as product pages or store hours. With Sitelink Assets, you can easily update link text and URLs to keep them up-to-date with sales and special offers. You can also track clicks on your ad when sitelinks appear, giving you detailed data about how many clicks occurred on the individual sitelink versus another part of the ad. You can also set up conversion tracking for the landing pages.

For example, a clothing brand in Dubai could set up Sitelink Assets to direct customers to specific product pages or promotional campaigns. This way, customers can quickly find the products they are looking for and take advantage of sales or discounts. With Sitelink Assets, the clothing brand can easily update link text and URLs and track clicks on their ad. This helps to drive more conversions, increase customer satisfaction and ultimately lead to higher sales. This is what a Google Ad with Sitelink Assets looks like:

Callout Assets

Callout Assets allow businesses to highlight unique offerings and features with their ads, such as free shipping or 24-hour customer service. With Callout Assets, businesses can enhance their text ads with additional facts, benefits, and details that make the ad more attractive to viewers. These Assets show up on both computer and mobile devices, giving customers more detailed information about the business.

For example, a florist in Dubai Marina could set up Callout Assets to promote their flower delivery service and same-day orders. This way, customers can quickly see that the florist offers a convenient service and can order their flowers quickly and easily. Callout Assets help to increase customer satisfaction and drive more conversions, increasing the overall performance of the ad. This is what a Google Ad with Callout Assets looks like:

Seller Ratings Assets

Seller Ratings Assets are an account-level automated asset type that allows advertisers to showcase their high ratings from reviews. Seller ratings are based on customer reviews from verified sources, giving potential customers confidence in the products and services offered by a business. With Seller Ratings Assets, businesses can display their star ratings alongside their ads, helping to increase customer trust and build brand credibility.

For example, a furniture store in Jumeirah could set up Seller Ratings Assets to show off its positive reviews. This would help potential customers quickly see that they offer a high-quality product, and can give them the confidence to make a purchase. Seller Ratings Assets help increase click-through rates and conversions, giving businesses a better return on their ad investments. This is what a Google Ad with Seller Ratings Assets looks like:

Structured Snippets Assets

Structured Snippets Assets are a great way for businesses to showcase the unique values and services they offer.  Structured Snippets Assets provide potential customers with more information about a business, helping to build customer trust in the product or service. Structured Snippets Assets help to increase your ad’s click-through rate, leading to more conversions and a better return on investment.

For example, a travel agency could use Structured Snippets Assets to display their most popular destinations. This allows potential customers to quickly and easily see the destinations they offer, helping them decide if the travel agency is the right choice for their trip.  This is what a Google Ad with Structured Snippets Assets looks like:

App Assets

Assets are a great way for businesses to promote their mobile or tablet apps from within their text ads. With App Assets, potential customers can quickly and easily access both the business website and the app, giving them the freedom to choose which medium is best for their needs. App Assets help businesses increase their reach and visibility, while also providing potential customers with a more interactive experience.

For example, an online shopping store could use App Assets to link their text ad directly to their app. This would allow potential customers to easily access the store’s products and services, as well as receive exclusive discounts and offers through the app. This would help to increase online sales, as well as overall customer engagement with the store’s products and services. This is what a Google Ad with App Assets looks like:

Promotion Assets

Promotion Assets are a great way for businesses to promote their ongoing sales and discounts. These Assets enable businesses to feature specific promotions in their text ads, such as discounts or coupon codes. This allows potential customers to easily spot the sale in the text ad, making it more likely that they will click on the ad. Furthermore, Promotion Assets also show up in both mobile and desktop search results, giving businesses a wider reach.

For example, an Sharaf DG based in Dubai Mall can use Promotion Assets to promote their Black Friday sale. They can include the details of their promotion, such as a 10% discount on all items, as well as any requirements needed to receive the sale, such as a coupon or discount code. This can help to attract more customers to the store, as they are aware of the sale beforehand. This is what a Google Ad with Promotion Assets looks like:

Video Assets

Video Assets are a great way to engage potential customers and extend the reach of your video ads. With Video Assets, businesses can add an additional layer to their video ads, providing potential customers with more information and a call to action. This allows businesses to keep viewers engaged in the story, as well as drive them to take an action such as visiting their website.

For example, a Bakery in Downtown Dubai could use Video Assets to promote its new menu. They could include a link to the menu page on their website, as well as an offer for free delivery when ordering online. This would help to encourage potential customers to visit the restaurant’s website and view the new menu, as well as take advantage of the offer. This is what a Video Asset looks like:

Image Assets

Image Assets are a great way for businesses to promote their products and services with visuals. Image Assets allow businesses to upload an image that is featured alongside their text ad, giving potential customers a better visual representation of the product or service being advertised. This can help to draw in more potential customers, as they can see the product before clicking on the ad.

For example, a fashion brand in Emirates Mall can use Image Assets to promote their latest collection. They can include an image of the collection, as well as a call to action such as “Find your perfect look now”. This will help to draw in potential customers, as they can see the collection before clicking on the ad. This is what a Google Ad with Image Assets looks like:

Conclusion

Google Ad Assets are a great way for businesses to improve their Google Ads performance and reach more potential customers. By using App, Promotion, Video, and Image Assets, businesses can provide customers with more information about their products or services, as well as draw them in with visuals. With the right Google Ad Assets, businesses can increase their visibility, drive more traffic to their website, and ultimately get more customers.

For help creating effective Google Ads, contact AdsDigital.agency. Our experienced team of specialists provide consultations and can help you create campaigns that are tailored to your business goals. With our proven track record of helping businesses succeed in the online world, we are confident that we can help you reach your target audience and grow your business. Contact us today!